Why Should Businesses Use Twitter?

If you do not have a Twitter account yet, you must do so. It is the largest and most visited networking site and it is becoming more famous as the days go by. According to an investigation carried out by, Twitter has 135,000 new records every day, while every second more than 9000 tweets are made Sandra Bullock Net Worth. Currently, Twitter has more than users.

Why should you keep statistics like these? This is because it could be a real advantage for your business and besides that Twitter is absolutely free!

Men are silhouetted against a video screen with an Twitter logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA – Tags: BUSINESS TELECOMS)

Companies can use Twitter as a very effective social networking tool for marketing. These days, companies are beginning to realize the importance of Twitter and its true potential.

Companies can use it to:

• Speak with the customers

• Introduce new services or products.

• Advertise existing products

• Maintain control over competitors

• Make brand building

• Win new customers

• Improve and develop the business.

The benefits of using Twitter for businesses

Twitter is an incredible platform and everyone should be making use of it. The following are the reasons why companies should be compatible with Twitter:

No monetary investment

It only costs effort and time with Twitter. It is completely free and anyone can subscribe, let it be a business or an individual. Business owners should not miss the opportunity to create a Twitter account.

All network sites are well known for the information they provide to their users. They keep users up to date with everything, what is going around the world. The same goes for Twitter. Companies can keep their clients updated on business events, offers and any other information that customers need through Twitter.

Customer service can also be guaranteed through Twitter. Companies can respond to the problems faced by customers and their solutions. Customers always appreciate recognition and after-sales service.

Create stronger links with customers
Companies can use Twitter to create a much more personal link with customers, which is important to develop brand loyalty among customers. This allows customers to have a trustworthy link with the company, which is a long-term investment to earn more customers.

Winning new customers
Along with communicating with existing customers, Twitter can also help companies obtain new customers. This article would explain in more detail how it would be possible.

Link to other websites
Online marketing consists of several channels. Twitter is the choice of many companies for their online promotion, as they can redirect their followers to the company’s website, Facebook profiles, YouTube channels and blogs. This creates a chain of customers that go through different platforms that result in a more effective promotion of the business.

Keep control over competitors
It is more important for a company to have a Twitter account because it is possible that its competitor is already using it. If companies do not take advantage of this opportunity, it means that they are giving their competitors the opportunity to take advantage of their existing and potential customers. So, you really need to maintain control over your competitors and it’s really possible through Twitter.

You can also get information about your competitors through twitter. For example, your competitor’s marketing strategies, upcoming events and special offers. Your company can position itself according to this information and plan a successful counterattack.

Pointing to tweets
Companies must know their target audience and, therefore, their tweets should not be for everyone. They should be oriented towards the people who serve the business. You just can not point to everyone, so do not make that mistake.

Businesses should have customer-centric marketing strategies and should focus on their target audience or the people who are most likely to buy their products or services.

For example, if you sell cosmetics, then you must promote the public that will be interested in buying your product. Promoting it to people who do not belong to your target audience will be a total waste of time and hard work.

Once you know who your target audience is, you should know how to create and structure the tweets to target and interact with the audience you are serving.

Marketing strategies to get more sales on Twitter There are several marketing strategies that a company can use. The main incentive is to take users to your corporate website through Twitter. The following are some strategies that a company can use.

Published by shainajohn

I Am Shaina. Fashion Designer. Blogger. Youtube Expert. Website Builder. Search Engine Optimizer. I Love Food and love Travelling. I am a diligent self-starter, continuous learner, avid networker, always seeking opportunities for growth and development and I relish a challenge. One thing I firmly believe in is that in the midst of all our accomplishments, we should always find ways to give back to the society/community.

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