Social media! It is around us. Wherever you look is: ‘Like Us On Facebook’ here and ‘Tweet Us’ here. We are surrounded by social networks, and new ones are emerging all the time. Although some companies have seen the value of social networks, many more have not been able to grasp the effect that social networks are having on the way companies need to promote themselves.
Effective marketing is based on being able to target and reach as many potential Sandra Bullock Net Worth. If traditional marketing methods become ineffective or outdated, what should a company do?
In the past, most people read a newspaper daily. Then, when a business launched an ad, it was seen by most people. Today, many people catch up on current events, either through news applications or the latest hot topics that circulate in social media conversations, many of which do not use ads. Where does this leave the small business?
If your target audience can not see your marketing materials, not only will you lose your money, but you will also see a big drop in your income, and no company can sustain that for long. Your only option is to go where people are, and that’s on social networks.
The time that people spend on social networks is growing, almost daily. They interact with people from all over the world, they make friends there, they ask for advice from others, they even buy there. Because of the options offered to people within social networking communities, people are much more knowledgeable about the products and services they want to buy. How do you make your business voice heard among the literally millions of other voices that speak on social media every day?
There is no such thing as a ‘captive audience’ within these social networks. Companies must relearn how to get there and engage with their potential customers, but they must address it in the right way. People need a good reason to research a business page on social networks and an even better one to come back for more.
You do not need to make mistakes to learn … you can benefit from seeing the mistakes that people made in the past so as not to repeat them. Here are some lessons that others learned in the most difficult way.
There are two main reasons to ignore social networks: companies think it’s a fad that only kids use to chat and spend funny pictures, or do not take it seriously as an option, thinking there are better ways to do it. They spend their marketing time talking to teenagers.
The facts show that social networks are here to stay:
In August 2013, Exported Ramblings reported that Facebook had registered 1.15 BILLION active users.On March 21, 2013, on its seventh birthday, Twitter announced that it had more than 200 million active users that created more than 400 million daily tweets.
In July 2013, Semiocast revealed that Pinterest had more than 70 million users.
In addition, the figures of the users of each of these and other social networks show no signs of diminishing. Social networks continue to grow month by month. All companies should ask the serious question “Can my company afford NOT to use social networks?” (The answer, by the way, should be NO!)
You have to be inside to win it.
REMOVE IN … THE WELL OF WATER
So that’s it … You’ve decided to take the step towards the social networking group. So you’re going to tell people about your vacation and then WHAM! Hit them with your sales pitch! Soft! Not really. That would be like jumping into a pool when you can not swim, you would simply sink without a trace.
Each social network is different. They have their own individual user profile, their own way of interacting with each other, their own communities, their own rules and social etiquette, and their own way of getting users to relate to each other. Unless you research each network, you can not be sure which ones will be best for your company. As we said earlier, you should market directly to potential customers to promote more sales, so you should make sure that your customers are actually there BEFORE you start.